Effective date: 21 August 2025
Yiju Hardware Products Co., Ltd. (trading as Novfeel, “Novfeel”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains what personal information we collect through our website www.novfeel.com (the “Site”), how we use and share it, and what rights you have. If you have any questions, please contact us at info@novfeel.com.
Controller: Yiju Hardware Products Co., Ltd.
Registered address: 20-1#, Guanwei hardware science and technology small Park, Quanxi Town, Wuyi County, Jinhua City, Zhejiang Province, China
Postal Code: 321201
Contact email: info@novfeel.com
This Policy applies to information collected via the Site and related services, sales, marketing or events. If you do not agree, please stop using the Site.
We collect business-contact and order-related information when you:
Request a quote, catalogue, sample, or place an order
Contact us via forms, email, phone, or messaging tools
Subscribe to marketing communications or participate in promotions
Submit feedback or testimonials
Typical data: name, job title, company name, business email, business phone, country/region, project details/specifications, artwork, shipping/billing details, and the content of your communications. Please ensure the information is accurate and update us if it changes.
When you visit the Site, we automatically collect limited technical data for security and analytics, such as: IP address, device/browser type, language, referring URLs, pages viewed, time stamps, and approximate location (derived from IP). We use cookies and similar technologies; see Section 6 (Cookies & Similar Technologies).
We may receive information from logistics partners, analytics providers (e.g., Google Analytics), advertising/marketing platforms, and social media services when you interact with our pages or plug-ins.
We use personal information to:
Provide and operate the Site and our services (process inquiries, quotes, orders; customer service; fulfil contracts) — Contract / Legitimate Interests
Respond to your requests (catalogues, samples, support) — Contract / Legitimate Interests
Customize and improve the Site (usage analytics, performance, troubleshooting) — Legitimate Interests / Consent where required
Send administrative information (policy updates, service messages) — Legal Obligation / Legitimate Interests
Send marketing communications if you opt in or where permitted by law, and allow you to unsubscribe at any time — Consent / Legitimate Interests
Protect the Site and our business (fraud prevention, security monitoring) — Legitimate Interests / Legal Obligation
Comply with laws and enforce our terms (tax, accounting, regulatory requests, dispute handling) — Legal Obligation / Legitimate Interests
We do not use your personal information for automated decision-making that produces legal or similarly significant effects.
We share personal information only as needed and in accordance with the law:
Service providers (website hosting, IT/security, analytics, customer support, email delivery, printing/packaging vendors) under contracts that require confidentiality and data protection
Logistics and customs partners to arrange shipments and export documentation
Professional advisers (lawyers, accountants, auditors)
Affiliates and group entities (if any) for business operations consistent with this Policy
Business transfers (merger, acquisition, asset sale)
Legal compliance (court orders, lawful requests, enforcing our rights)
We do not sell personal information.
Our servers and operations are located in China. If you access the Site from outside China, your information may be transferred to and processed in China and other countries whose data-protection laws may differ from those in your jurisdiction.
Where required (e.g., for EEA/UK data subjects), we use appropriate safeguards for transfers, such as Standard Contractual Clauses (SCCs), or rely on another lawful transfer mechanism.
We keep personal information only as long as necessary for the purposes described in this Policy, including to meet legal, tax, and accounting requirements, resolve disputes, and enforce agreements. Typical examples:
General enquiries and quotes: up to 24 months after last interaction
Contracts, invoices, and shipping records: retained as required by law (often 5–10 years)
When retention is no longer necessary, we will delete or anonymize the data.
We use cookies and similar technologies to operate the Site, remember preferences, and analyze usage. You can control cookies via your browser settings and, where applicable, through our on-site cookie banner or preferences tool.
Analytics: We use Google Analytics to understand aggregate Site usage. You can opt out by installing the Google Analytics Opt-out Browser Add-on (https://tools.google.com/dlpage/gaoptout).
Browser controls: Most browsers let you block or delete cookies. Blocking essential cookies may affect Site functionality.
For more details, see our Cookie Notice (if provided) or contact us.
We implement reasonable technical and organizational measures to protect personal information (access controls, encryption in transit where applicable, monitoring). However, no Internet transmission or storage system is 100% secure. Use the Site at your own risk and only in secure environments.
The Site is intended for business users and is not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe a child provided information, please contact info@novfeel.com and we will delete it.
Depending on your location, you may have rights to:
Access your personal information and obtain a copy
Rectify inaccurate or incomplete data
Erase your data (subject to legal retention obligations)
Restrict or object to certain processing
Data portability (receive your data in a structured, commonly used format)
Withdraw consent where processing is based on consent (this does not affect prior processing)
How to exercise your rights: Email info@novfeel.com. We will respond within 30 days or as required by law.
You also have the right to lodge a complaint with your local data protection authority (EEA/UK/Switzerland residents where applicable).
Some browsers offer a “Do Not Track” (DNT) setting. As no uniform DNT standard exists, the Site does not currently respond to DNT signals.
The Site may contain links to third-party websites and social media plug-ins (e.g., LinkedIn, Facebook, WhatsApp). When you interact with these features, the relevant third parties may collect information about you, including your IP address and pages visited. We are not responsible for third-party privacy practices. Please review their privacy policies.
We may update this Policy from time to time. The “Effective date” at the top shows when it was last revised. Material changes will be notified on the Site or by direct notice where appropriate.
If you have questions about this Policy or wish to exercise your privacy rights:
Email: info@novfeel.com
Postal address: Yiju Hardware Products Co., Ltd., 20-1#, Guanwei hardware science and technology small Park, Quanxi Town, Wuyi County, Jinhua City, Zhejiang Province, China
Postal Code: 321201
